When you're too close to your own product to see it clearly, you need someone who's been there.

We help product teams cut through the noise and ship the right thing. And we're building software for coaches, tutors and mentors who are tired of running their practice on email threads and calendar apps.

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What We Do

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Consulting

Ryan K. McDonald has led product at ESPN, Yahoo, Splunk, Abbott and Bank of America across media, enterprise software, healthcare and financial services. The patterns that cause teams to build the wrong thing look the same across every industry.

You walk away with a clear point of view on what to build next and why, prioritized and ready to act on. Engagements are scoped and time-boxed. You get a deliverable, not a retainer.

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Products

Coaches, tutors, mentors run their practice on email threads, calendar apps and spreadsheets. None of it was designed for how a session-based relationship actually works.

Your clients get your full attention. The operational side (session prep, follow-up, progress tracking) gets handled. Built for individual practitioners and for orgs running guidance programs at scale.

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Who We Serve

For Guides

You coach, tutor or mentor for a living. Your time is the product. We're building software designed around how your practice actually works, before the session, during it and after, so you spend less time on admin and more time on the people you're helping.

For Platform Teams

You're building a platform or product and need a clear outside perspective on what to build, what to cut, where AI fits and where it doesn't. You get senior product judgment from someone who has done it at scale.

For Organizations

Your org runs coaching, tutoring or mentorship programs and the tooling doesn't match the ambition. Spreadsheets, email threads, manual check-ins. You need something built for how guidance programs actually operate. That's exactly what we're building.

Our Methodology

AI should handle the ops layer so the guide can focus on the relationship.

Session prep, follow-up, pattern recognition: that's the machine's job. The conversation, the judgment, the trust: that stays human. This principle drives how we build products and how we approach consulting. It's the foundation of AOSI: Agent Orchestrated Self Improvement™.